Saturday, January 16, 2010

Web Trick #3: Meaningful Content

Make your point straightforward.

It is better to make one main point than many points in a single page.

Visitors are human. They can only focus on one thing at a time.

Beside the look and feel of your website, your content is the key of the development. It gives meaning to the website or it just becomes rubbish.

There is one trick that works on almost every occasion. Choose a photo or picture that summarizes the whole story. For example, if you page is about selling a house, show the photo. Choose a big photo and place it closed to the center of the page with a short caption or slogan. Human likes quick and easy solution. If you can convey your full message in a split second, they will like you and probably bookmark you straight away.

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